Keep Knoxville Beautiful hosts Earth Day glass recycling event

KNOXVILLE, Tenn. (WVLT) -- Keep Knoxville Beautiful and the Sierra Nevada Brewing Co. have partnered to host a glass recycling event on April 22.

From 2 p.m. to 5 p.m., those interested in participating in the "Get Off Your Glass This Earth Day" event can sort and recycle their glass at the Bearden Beer Market located at 4524 Old Kingston Pike this coming Earth Day.

Russ Torbett, the East Tennessee Area Sales Manager of Sierra Nevada stated,

“As an avid recycler and beer drinker, and an employee of Sierra Nevada Brewing Company, where we’re ALL about recycling and sustainability, I wanted to find a way to encourage Knoxvillians to continue recycling glass despite no curbside glass service, and make it fun for everyone to participate…and, why don’t we start it up on Earth Day, too! So, bring your glass and get a free beer from Sierra Nevada!"

West Rock will be providing bins to sort green/blue, clear and brown glass bottles and jars.

Keep Knoxville Beautiful says anyone who brings their glass to be recycled will get a free beer and "swag" from Sierra Nevada. The Bearden Beer Market will be donating $1 of every pint sold during the event to support Keep Knoxville Beautiful.

"Keep Knoxville Beautiful is excited to partner with Sierra Nevada on this event especially on Earth Day,”

said Alanna McKissack, Keep Knoxville Beautiful’s Executive Director,

“We strive to encourage residents to continue recycling their glass. Get Off Your Glass will provide a unique recycling opportunity for Knoxville.”